The Salt Lick Denver produces high-performance video content that increases return on ad spend in Meta Ads, for Colorado-owned businesses looking to bring in more revenue with their current marketing budget.
A package as cost-effective as our ads.
We make videos that make you money.
We produce compelling ad creative that increases your revenue by lowering your ad costs through our data-driven, detail-oriented, and hospitality forward approach to marketing. We'll be your creative partner. We handle every step of production from ideation to creation, and we'll guide you through the implementation.
Ad Performance Audit
We diagnose problems before creating solutions. Your ad account is full of data that can help us understand how to get the most out of your ad spend. We start off every new client relationship with an audit of their current ad performance. We'll explain shortcomings, and provide a path forward for improvement.
Strategic Discovery Session
We'll discuss your objectives, and discover what makes your business unique. We believe that personality is the best way to make ads stand out, so we put time into understanding who your business is.
3 Distinct Scripts → 3 Distinct Ads
You'll receive 3 distinct ad scripts ahead of production for your approval, and then we'll produce 3 distinct ad creatives. With these ads you can promote 3 different offers, or test all 3 for the same offer and put your money on the winner.
3 Month Follow Up
We want you to get the most out of your new ads. Follow-up is key to making sure your ads have been implemented correctly, and gives us a chance to evaluate the impact of our work so we can continue to provide better and better ads for each client.
One Time Fee
The lower your production overhead is the more you can profit. Unlike most creative agencies we don't require monthly subscriptions. We're here when you need us to produce more videos, but we don't want to make you pay for anything that you don't need. We're open to monthly packages on a case-by-case basis for clients who need more consistency.
Put your money where the math is.
We built a calculator to convey the impact that better ad creative could have on your business, and to show what it takes for our Essential Minerals Package to pay for itself.
Contact us for a free consultation.
After you submit the form, click the Schedule Consultation! button to schedule your free consultation.
On our call we'll:
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Discuss the strengths and limitations of your current marketing strategy
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Provide personalized tips that you can implement on your own
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Determine if the Essential Minerals Package makes sense for your business, and if it doesn't we won't try to sell it to you!
Colorado owned and operated.
Created by Andrea Hoang and Jason Edelstein, The Salt Lick grew its feet in the Denver music scene providing creative services, and audio-engineering services to local artists and has expanded to serving the creative needs of Colorado Businesses.
With Jason's marketing and video production expertise, and Andrea's experience as an energy efficiency auditor and mechanical engineer, The Salt Lick's video marketing approach is rooted in artistry and supported by analytics and data. The Salt Lick believes that the best video content is the most efficient video content.
The periodic table of great ads.
There are 5 Essential Minerals to every great ad, oh and there's us. But we're not really a mineral. We're more of a body of water an agency where animals businesses can go to lick essential mineral nutrients produce exceptional ad-creative.
Best Practices
Following best practices makes your ad more understandable to your audience and gives you a competitive edge in the ad auction. By making the algorithim happy, we can bring costs down and boost results!
Divergent Content
To gain attention we need to interrupt the pattern. Our differences are our strengths, especially when it comes to ads. Divergent ads are more memorable, and more likely to drive action.
Build Trust
Who is your business? In a world of national chains and artificial intelligence you need to show your audience that you care, that you are human, and that you are local.
Humor
The platforms that we are advertising on are designed for "connection," and "leisure." Really, they're designed for advertisers, but a little bit of humor goes a long way in making your ad feel like it's not an ad.
Value Proposition
You need a strong offer, but that's not what we're here to help with. We're here to make sure your offer is communicated clearly and efficiently so that your audience understands it quickly, and your leads are more likely to close.
The Salt Lick
Lean on our expertise. Lick our salt. Ingest our essential minerals.
Frequently Asked Questions
Our pricing is dynamic based on demand. Dynamic pricing enables us to maintain our standard of quality even during our busiest times of the year. Our package is a flat rate and always includes the same deliverables. Our goal is for our service to be profitable to our client's businesses, as well as our own. Contact us for our current pricing.
Our Essential Minerals Package includes the following deliverables:
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3 custom ad scripts
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3 distinct ad creatives
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16:9, 9:16, and 1:1 versions of each ad creative
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Detailed implementation guide
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Ad-Performance Audit and Brand Discovery Pre-Production Meeting
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Follow up meeting to evaluate performance
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Continuous support throughout your campaign, if you have a question just email us!
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We are based in Denver, Colorado and we serve the entire Front Range of Colorado. If you live outside of the front range, feel free to contact us and let us know where and we'll let you know if we can serve your business!
Jason Edelstein's background is in marketing. He uses his video production and writing skills to craft narrative, thread together stories, and develop compelling characters within the confines of short-form marketing content. He has 15 years of professional video production under his belt, a creative writing degree from Colorado College, and he has produced and deployed hundreds of organic and in-organic marketing campaigns.
Andrea Hoang is a mechanical engineer and energy auditor. She has worked for some of the largest engineering firms specializing in HVAC for commercial buildings, and now focuses on using data to help property owners reduce their energy usage, save money, and reduce their carbon footprint. Her ability to bring together complex sets of data, and formulate effective implementations is what makes our Essential Minerals Package so effective.
We do not offer a guarantee. Our packages our priced to be low-risk for the businesses that we serve, and we are selective with the clients that we take on to ensure that we can provide value.
We offer ad management on a monthly or annual basis, but it's not a requirement for the Essential Minerals package. Unlike national marketing agencies, we keep our ads management as transparent as possible and you'll have full access to your Ads Manager account the entire time. We also have a free meta ads implementation guide below with all of our recommended practices. Contact us for current monthly and annual pricing.
Sure! But if this is your first time working with us, let's start with just 3 ads to get acquainted with each other. We find it's best to start with a smaller package for new clients so that we can make sure we're on the same page before we produce more content. Once you've done a shoot with us, we're happy to scale up deliverables for an additional fee.
This mostly depends on your ad spend and your current cost per result, but the easiest way to answer this question is that you should start seeing cheaper results upon your first result. Meaning if you're spending $30/day and your typical cost per result is $300, you might start seeing results by day 7 or 8.
Our implementation guide includes instructions for evaluating the performance of your new content against your old content. If you're not seeing cheaper results, reach out to us and we'll do our best to make suggestions to alter your implementation.
Absolutely not! That's why we built our calculator. For our Essential Minerals Package, we're only interested in working with businesses that we can truly impact. Definitely reach out to us if you're not sure if you're business is a good fit and we'll let you know, but here are a few guidelines of what we're usually looking for:
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Ad Spend of at least $10,000 annually
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Products or services with an annual value of at least $2k
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A team large enough to capitalize on a significant increase in leads, or the intention to scale
If you don't meet those qualifications your business might not be a great fit for us, but feel free to reach out anyway!
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Yes! We prefer working with businesses who already have a marketing agency and your marketing agency will be stoked to have better ad creative to work with!
Yes! Please see our creative agency page for a full list of services that we offer. As far as our Essential Minerals Package goes, we offer what we call Performance Amplifiers. These are supplemental services that amplify the effectiveness of your ad campaigns such as landing page videos, organic social media content, and google business photos. The idea is to boost your content ecosystem around where your ad is being served, and around its destination. A more compelling and content-rich landing page can increase the likelihood and quality of a lead, and a more compelling social media account can increase the likelihood of a click-through. We're constantly working on offering more Performance Amplifiers, so if there is a specific service that you're interested, don't hesitate to reach out!
Just like our pricing, our turnaround time is dependent on how busy we are and how long our backlog is. It's always best to reach out to us as early as possible, especially if you're planning a holiday campaign or any other seasonal campaign! Our turnaround time is also dependent on how quickly we can get our clients on-boarded. We require payment in full prior to our Ad Performance Audit meeting, and we require that meeting to be scheduled prior to our production date. If you're working on a deadline we're great at expediting and pushing you along to make sure we get what we need to hit that deadline.
Our Essential Minerals Package is tailored to creating inorganic content, but we highly recommend supplementing by posting organic content to your socials as well. We're happy to talk about producing organic content for you as a separate service. We have a lot of experience producing organic content for our clients.
At this time, it's not a service we offer as a standalone because we find it to be ineffective on its own, but combined with a great ad campaign organic content can take your ad performance to the next level! This is because many viewers will engage with the rest of your profile after seeing an ad, so having high-quality organic content is a great way to increase the likeliehood of a conversion.
No relation to the famous BBQ restaurant. We've heard it's great though! If you're thinking about emailing us to sell us janitorial services for our restaurant, furniture for our restaurant, marketing for our restaurant, or anything else related to our restaurant, please don't, because we don't own a restaurant.
In order to conduct our ad performance audit we do need access to your Ads Manager, we'll provide detailed instructions for granting us access. If you have a marketing agency that sends you monthly reports we may be able to get away with just using those.
Facebook advertising is a powerful marketing tool that enables businesses to reach their target audience through targeted ads on Facebook, Instagram, and other Meta platforms. With Facebook ads, businesses can increase brand awareness, drive website traffic, generate leads, and boost sales.
The cost of Facebook advertising varies based on factors like ad objective, target audience, bidding strategy, and ad relevance. On average, businesses spend between $0.70 and $5.00 per click. To optimize ad spend, focus on relevance, targeting, and compelling ad creatives.
A winning social media advertising strategy involves:
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Clear objectives
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Targeted audience segmentation
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Compelling ad creatives
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Regular ad rotation
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Continuous monitoring and optimization
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Integration with overall marketing goals
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Effective social media ad creatives feature:
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Eye-catching visuals
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Clear messaging
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Compelling calls-to-action
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Relevant targeting
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Mobile-friendly designs
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Continuous testing and optimization
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Ad creative refers to the visual and textual elements of an ad, including images, videos, headlines, and copy. High-quality ad creatives capture user attention, convey brand messaging, and drive campaign performance.
A creative agency specializes in developing innovative advertising campaigns, including strategy, design, and production. Partnering with a creative agency can elevate your brand's messaging, visual identity, and overall marketing impact.
We deliver all of our ad creatives in 16:9, 9:16, and 1:1 which covers all Facebook ad placements.
Dynamic Creative is great when you're trying to re-purpose other video content as an ad, however if you're working with us we recommend against using it because we'll already be providing you with versions of your ads sized for each placement. Dynamic Creative will adjust your image ratio automatically and can often cut off text, crop in too much on a face, or make your video look low quality. Only use it if you absolutely have to!
Advantage+ Audience streamlines targeting by automatically optimizing ad delivery to users most likely to convert. Use Advantage+ Audience to:
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Simplify targeting
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Improve ad efficiency
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Boost campaign performance
Advantage+ can make it difficult to evaluate effective ad sets because it automatically expands your audience. If you want to systematically test the most cost-effective audience niches it's better to turn off Advantage+ and create multiple ad sets with more specific interests and demographics.
Meta continues to improve Advantage+ and broad targeting is getting better and better. If you're not as worried about getting the absolute best CPR possible using Advantage+ is a great way to start.
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While AI can assist with ad design, human creativity and strategy remain essential for:
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Brand messaging
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Emotional connection
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Contextual understanding
AI can augment, but not replace, human creative direction.
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Choose the platform aligning with your target audience and goals:
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Facebook: broad audience, conversion-driven
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Instagram: visually-oriented, brand awareness
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TikTok: younger audience, short-form video
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The Facebook pixel tracks website activity, enabling:
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Conversion tracking
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Re-targeting
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Lookalike audiences
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Enhanced ad targeting
Install the Facebook pixel to optimize ad performance and measure ROI.
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