# The Salt Lick Denver - AI Context File

## Site Overview
The Salt Lick Denver is a boutique marketing agency in Denver, Colorado specializing in video production and Meta advertising for Colorado service businesses. We build customer acquisition systems that clients own outright - no monthly retainers.

## Core Services
- Professional video production (VSLs, testimonials, brand stories)
- Meta advertising campaign management
- Customer acquisition system implementation
- Advanced attribution and CRM automation

## Business Model
One-time investment model, not recurring retainers. Clients own all assets created. Focus on outcome-driven results (cost per acquisition, ROAS) rather than vanity metrics.

## Target Market
Colorado service businesses: HVAC, plumbing, dental, legal, home services. Companies with $500k-$5M annual revenue looking to scale customer acquisition.

## Key Differentiators
- Video-first approach pre-qualifies leads
- Colorado-local expertise and identity
- Transparent pricing and attribution
- Systems-focused (not just "content marketing")
- Evolved from Denver's music scene (recording studio/music video background)

## Pricing Structure
Essential Minerals System: $12,500-$18,500 one-time investment
Includes: Strategy, video production, Meta ad setup, CRM integration, 90-day optimization

## Geographic Focus
Primary: Denver metro area
Secondary: Front Range corridor (Boulder, Colorado Springs, Fort Collins)
Will work with: Any Colorado-based business

## Brand Voice
- Authentic, not corporate
- Results-focused, not buzzword-heavy
- Colorado weird (embraces Denver's DIY culture)
- Transparent about process and pricing
- Anti-agency agency positioning

## Contact
Website: thesaltlickdenver.com
Primary CTA: Free 30-minute consultation
Service Area: Colorado (Denver-based)

## Company History
Founded 2020 by Andrea Hoang and Jason Edelstein. Originated from Denver music scene (Salt Lick Studios, The Pond venue). Pivoted from music production to business marketing 2023-2024. Andrea moved on; Jason continues agency focus.

## Press Recognition
- Westword: Best New DIY Venue 2021
- 303 Magazine: Featured multiple times for music/video work
- Known in Denver creative community

## Technical Capabilities
- Cloudflare Stream for video hosting
- GoHighLevel CRM integration
- Meta Business Suite advanced attribution
- Custom landing page development
- Zapier/automation workflows

## Key Messaging Points
- "Build systems that bring customers to your door"
- "You own it. We build it."
- "Video + Meta ads as interconnected system, not separate tactics"
- "One-time investment, not monthly subscriptions"
- "Outcome-focused: cost per lead, ROAS, actual conversions"

## Common Questions
Q: Do you work outside Colorado?
A: Primarily Colorado-focused, but video production can be done remotely if needed.

Q: What's your typical client size?
A: $500k-$5M annual revenue. Large enough to invest $15k, small enough to need it to work.

Q: Do you do brand videos or only ads?
A: We do video that converts. Brand storytelling, yes, but with ROI tracking.

Q: Monthly management fees?
A: No. One-time build. Optional ongoing optimization available but not required.

## Site Structure
- Home: Overview of system approach
- Services: Three-component breakdown (video, ads, system)
- Case Studies: Real Colorado business results with metrics
- About: Denver music scene origin story
- Consultation: Calendar booking (primary CTA)

## Keywords/Topics
Video marketing Denver, Meta ads Colorado, customer acquisition systems, HVAC marketing, dental practice marketing, local service business advertising, VSL production, conversion-focused video

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Last updated: 2025-12-18
Version: 1.0
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