High-Performance
Meta Ads for
Colorado Businesses
The Essential Minerals System
Video Production + Strategic Management + Attribution
High-Performance
The Essential Minerals System
Video Production + Strategic Management + Attribution
“The return on investment was clear and immediate,”
- Don Greene, Rainbow Grooming
⭐⭐⭐⭐⭐
5.0 stars
“We've definitely noticed we're getting better leads now, so our ads are way more effective.”
- Jared Christopherson, Brookside Dental
⭐⭐⭐⭐⭐
5.0 stars
“I actuall turned down the daily ad spend a little bit because there's just so much coming in.”
- Joshua DeVries, Peak Renovations & Design LLC
⭐⭐⭐⭐⭐
5.0 stars
"We’ve been collaborating with The Salt Lick Denver for nearly three years,
and they have become a truly strategic partner."
- Luca Fumagalli, Education Through Music-Colorado
⭐⭐⭐⭐⭐
5.0 stars
"By far the best piece of content I've paid for throughout the last few years of producing community events."
- Vince H, Phoenix Rise Recover
⭐⭐⭐⭐⭐
5.0 stars
“The return on investment was clear and immediate,”
- Don Greene, Rainbow Grooming
⭐⭐⭐⭐⭐
5.0 stars
“I actually turned down the daily ad spend a little bit because there's just so much coming in.”
- Joshua DeVries, Peak Renovations & Design LLC
⭐⭐⭐⭐⭐
5.0 stars
“We've definitely noticed we're getting better leads now, so our ads are way more effective.”
- Jared Christopherson, Brookside Dental
⭐⭐⭐⭐⭐
5.0 stars
"We’ve been collaborating with The Salt Lick Denver for nearly three years,
and they have become a truly strategic partner."
- Luca Fumagalli, Education Through Music-Colorado
⭐⭐⭐⭐⭐
5.0 stars
"By far the best piece of content I've paid for throughout the last few years of producing community events."
- Vince H, Phoenix Rise Recover
⭐⭐⭐⭐⭐
5.0 stars
You focus on your business, we handle the ads.
Professional video ads that perform + tracking that proves it
Video Ad production
Competitor Analysis — Carve out an unstoppable path in your market
Script Writing — We write bespoke & compelling scripts
Local Production— Right here in Colorado at your business or in our studio
Management
Audience Development — Warm audience creation
Budget Optimization — Making your ad spend go further
Continued Support— Here for you every step of the way
Attribution & Reporting
Custom Conversions — Track customer actions that matter
CRM Integration — Your leads flow automatically into your existing system
Purchase Optimization — Focus on high-intent and high-value leads
Real business growth
Ads That Scale — Campaigns that perform no matter your ad spend
High Quality Leads — Leads that are pre-educated on your service
More Revenue — Our ads are designed to be profitable to your business
Portfolio & Results
We turn ad spend into consistent results for our clients.
Client
CAMPAIGN GOAL
Consistent customer acquisition to scale business and hire more workers.

Peak Renovations
Sponsored
Choose a Bathroom Specialist 🎯
Get quoteYour bathroom is too important to trust to someone who "also does bathrooms." 🚫
Change Ad Creative
RESULTS
30-day performance
Campaign Active
Campaign Complete
Ad Spend
2719
Campaign Spend
Leads Generated
39
Requests for Quotes
Estimated ROAs
21.4x
Conservative estimate of ROAs based on conversations with client about lead quality, and reviewing recent inquiries for project cost.
Client
CAMPAIGN GOAL
Expand donor base via the Colorado Gives Day platform.

ETM-Colorado
Sponsored
Bring Music Back!
Donate nowToday, Colorado comes together to make a difference — will you make music part of the change? 🎶💫
Change Ad Creative
RESULTS
20-day performance
Campaign Active
Campaign Complete
Return on Ad Spend
3.98x
Every $1 spent returned $3.98 on best performing ad.
YOY Increase
70
Total campaign contributions increase from 2024's Co Gives Day Campaign
Warm Audience Generated
12,300
Users added to warm audience segment.
Client
CAMPAIGN GOAL
Acquire new repeat grooming clients

Rainbow Grooming
Sponsored
Get your dog the 🌈 experience!
Book NowColorado has dozens of pet groomers, but only ONE wellness pet groomer. 🌈
Change Ad Creative
RESULTS
60-day performance
Campaign Active
Campaign Complete
Cost Per Lead
20.23
Average cost per lead
Leads Generated
146
Number of leads generated
Link Clicks
1924
Visits to booking page from Ad
Client
CAMPAIGN GOAL
Bring in new dental patients to Brookside Dental's practice and increase the quality of leads from Meta.

Brookside Dental
Sponsored
Book your implant exam today 👉
Contact UsIf you've been putting off getting implants or dentures, you're not alone. 🤝
Change Ad Creative
RESULTS
120-day performance
Campaign Active
Campaign Complete
Leads Generated
224
New Patient Inquiries
New Dental Patients
16
Patients who booked exams or appointments
Reach
53491
Geo-fenced to Cheyenne, WY
Serving colorado businesses with essential minerals
There are 5 Essential Minerals to every great ad, oh and there's us. But we're not really a mineral. We're more of a body of water an agency where animals businesses can go to lick essential mineral nutrients produce exceptional ad-creative.
Best Practices
(we learn rules to break them)
Divergent Content
(it pays to be distinct)
Build Trust
(show them who you are)
Humor
(laughter eases the pain)
Value Proposition
(clear & compelling offer)

The Salt Lick
(don't do it without us)
Market Exclusivity
We'll turn away your competitors while you're our client.
1
Client Per Market
Per Industry Per Service Area
What this means for you
Lower ad costs — no bidding against our clients
Undivided strategy — our best ideas go to you
Market advantage— while competitors figure it out
Your territory is reserved the moment you sign
We'll turn away competitors who come knocking
Claim Your Market
Free strategy session
Find out what's missing from your current marketing, and get a same-day proposal if we're a fit.
Google Meets
20-30 minutes
What we'll do on our consultation:
Differentiator Discovery — We'll pinpoint what makes your business unique.
Competitor Analysis — We'll look at your competitor's ads to find out how we can make your business stand out without discounting your service.
Same Day Proposal— If we're a fit, you'll have pricing within 30 minutes.
Trusted by
















We’ve been collaborating with The Salt Lick Denver for nearly three years, and they have become a truly strategic partner for Education Through Music–Colorado. Their team brings together strong creative vision in content production with a thoughtful, results-driven marketing strategy. They consistently understand our mission, our audience, and the sensitivity required when working within school communities.
⭐⭐⭐⭐⭐
Exceptional Creative Partner – Highly Recommended We had an excellent experience working with The Salt Lick Denver on our company's first professional creative advertising campaign. This was a big step for us, and they delivered above and beyond. Jason was outstanding—organized, communicative, and genuinely invested in our success. He took the time to understand our brand and vision, answered every question thoroughly, and guided us through the process with clarity and professionalism. The end result was not only creatively strong but strategically impactful. We saw measurable engagement, improved brand perception, and a stronger position within our market. The return on investment was clear and immediate. If you're looking for a creative partner who brings both talent and integrity to the table, I highly recommend The Salt Lick. We'll definitely be working with them again.
⭐⭐⭐⭐⭐
Working with The Salt Lick Video Production was awesome! They made some really great video ads for me and walked me through getting them up on Facebook, which made things super easy. The team was super helpful and friendly the whole way through. Plus, we've definitely noticed we're getting better leads now, so our ads are way more effective. I'd totally recommend them!
⭐⭐⭐⭐⭐
Salt Lick was a pleasure to work with. They were timely, professional, and easy to work with. The highlight video they created for my concert production was by far the best piece of content I've paid for throughout the last few years of producing community events. I would highly recommend them to anyone interested in capturing content at their next event.
⭐⭐⭐⭐⭐

The Salt Lick Castle, Denver
Jason Edelstein & Andrea Hoang hosting the 4th annual cornhub festival at their house in 2025. Cornhub is a celebration of all things corn.
About Us
The Salt Lick was created in a wet basement in Capitol Hill in the summer of 2020 by Jason Edelstein and Andrea Hoang. Originally the host of the live-session concert series, Songs From The Pond, The Salt Lick was founded as an outlet for the amplification of Denver's eclectic music-scene.
Eventually the reality of centering a business on an industry that had been sucked dry by live entertainement & streaming corporations caught up with us, and Edelstein refocused the business on supporting Colorado-based small businesses in spaces dominated by national franchises.
Our approach to filmmaking is rooted in art and driven by strategy.
Our DIY background has helped us keep production costs & focus on our end goal. We've produced award-winning music videos on small budgets, and that same approach helps us ideate the most impactful use of our clients' budgets to generate the results that will scale their business.
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Book your free 30-minute consultation and we'll show you exactly how this works for your business.
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