Because we limit ourselves to 1 client per industry per market, we are fairly selective of the clients that we take on. Here are some some of the attributes we look for in our clients:

• Organized and responsive to emails
• Trust us to take control and do our job
• Open to new ideas and strategies
• Aspirations to scale their business
• Interested in long-term sustainaned growth, not just getting through a slow period
• Capacity to take on significantly more business.

Video advertising works best for service businesses with higher-value transactions and the capacity to handle increased lead volume. We typically look for businesses with annual ad budget of at least $10,000, products or services with customer lifetime value of $2,000+, and a team large enough to capitalize on a significant increase in leads (or the intention to scale).

Industries that see exceptional results include HVAC, plumbing, electrical, legal services, dental practices, medical aesthetics, home remodeling, and professional services where trust and expertise matter. If your business relies on local reputation, word-of-mouth, and demonstrable expertise - video advertising can accelerate your growth dramatically.

However, if you're a commodity-based service competing purely on price, or if you can't handle 10-20+ new customer inquiries per month, video advertising might not be the right investment yet. The best candidates are businesses ready to scale, able to follow up on leads quickly, and selling services where customers need to trust the provider before buying.

Imagine being able to pitch your business to thousands of people interested in your exact service— that's what video ads allow us to do. Think of them almost like a one-on-one meeting with your ideal customer— sure you could hand them a brochure and hope they read it, or you could talk to them and speak to their specific needs and how your business solves their problems.

Static ads can be helpful for re-targeting and closing the deal, but video ads making a lasting first impression and are able to convert cold audiences. Think about how you ended up on this website!

Video ads also allow us to get very granular with the audiences we target. We can easily disqualify tire-kickers within the first few seconds of a video ad, helping the Meta algorithim hone in on the customers that actually grow your business.

Video ads consistently outperform image ads on Meta platforms because they command more attention and communicate more information in less time. Facebook and Instagram prioritize video content in their algorithms, giving video ads better organic reach than static images. More importantly, video allows potential customers to see your personality, expertise, and actual work - building trust before they ever contact you.

For Colorado service businesses, video ads typically achieve 2-3x higher engagement rates and 40-60% lower cost per lead compared to image-based campaigns. This is because video pre-qualifies prospects by answering their questions upfront, so the people who click through are already informed and interested. Static images can't communicate your unique value proposition nearly as effectively, which means more wasted ad spend on unqualified clicks.

The key is creating video content specifically designed for Meta's platform - short-form (15-60 seconds), mobile-optimized, and designed to stop the scroll in the first 3 seconds. Generic corporate videos or YouTube content rarely performs well as paid ads.

Almost always yes. Faces stop the scroll and build trust immediately. When we do competitor anlaysis with our clients, the vast majority of the ads we look at don't include the faces of the business owner, which makes simply inclduing your face in the video such an easy win against your competition.

We do have a teleprompter, and we'll coach you through the lines on set and make you look & sound great.

Every system we build is scoped to what your business actually needs. Some clients need full video production, campaign setup, attribution, and CRM integration. Others just need a piece of the puzzle.

You pay once. You own everything. No monthly fees to us, ever. Your only ongoing cost is ad spend to Meta, and you control that budget directly.

Yes, so long as we can manage the campaign that we produce. We care deeply about client success and a huge part of that is making sure the attribution, the deployment, and the management is done up to our standards.

At the same time, our management fee can be canceled at anytime and you'll own the campaigns and can do whatever you want with them, including assiging them to a different agency.

For most Colorado service businesses, we recommend starting with a minimum of $1,000-$1,500 per month in ad spend to Meta. This budget allows the platform's algorithm to gather enough data to optimize delivery and find your ideal customers. Every business is different. We have clients who are only spending $300/month and keeping their calendars full of high-paying jobs.

However, the right budget depends on your customer lifetime value and capacity. If your average customer is worth $5,000-$10,000 (common for HVAC, plumbing, legal, dental), you can afford to pay more per lead, which means you can scale your ad budget more aggressively. Businesses with lower ticket services may need to start smaller and scale as they prove the economics work.

The key is thinking about ad spend as an investment with measurable ROI, not a marketing expense. If you're spending $2,000/month and generating $20,000 in new customer revenue, that's a 10x return - and you should probably increase your budget. We help you track these numbers precisely so you know exactly what you're getting for every dollar spent. Unlike traditional marketing, there's no guessing.

You can start with as few as 3 videos to test the market and validate your offer. We typically recommend beginning with a core set that covers your main services, customer objections, and unique value proposition. As campaigns run and we gather data, we'll identify which messages resonate and produce additional videos strategically. The goal isn't quantity - it's creating the right content that converts browsers into buyers for your specific Colorado market.

Our turnaround time is dependent on how busy we are and how long our backlog is. It's always best to reach out to us as early as possible, especially if you're planning a holiday campaign or any other seasonal campaign! Our turnaround time is also dependent on how quickly we can get our clients on-boarded. We require payment in full prior to our pre-production meeting, and we require that meeting to be scheduled prior to our production date. If you're working on a deadline we're great at expediting and pushing you along to make sure we get what we need to hit that deadline.

We see results very quickly, usually within the two days. It's dependent on your ad-spend and audience size. Intial results can be more expensive while the algorithim is finding your niche within a cold audience, usually results improve considerably after the first week.

We are based in Denver, Colorado. We serve the entire front range of Colorado and beyond. If you're in Colorado, we can work together.

We do not offer organic content production as a standalone serivce. We do offer it to long-term clients who are looking to boost the efficacy of their ad-campaigns. We see organic content as a supplement, not a solution.

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National marketing agencies duplicate templates and charge inordinate monthly fees. They are often difficult to reach, outsource most of their work, and can't handle custom requests. They often say they specialize in a certain industry, which just means they are great at making your marketing look exactly like your competitors. Most importantly, they usually can't produce effective video ads because they aren't local.

The Salt Lick looks for the nuance and differentiators that make your business unique, we build systems from scratch around the way that your business works, and our ads are produced locally and designed to stand out from your competition, not blend in with it. We're quick to answer our clients, and we are so much more accountable to the work that we do because we live here.

No relation to the famous BBQ restaurant. We've heard it's great though! If you're thinking about emailing us to sell us janitorial services for our restaurant, furniture for our restaurant, marketing for our restaurant, or anything else related to our restaurant, please don't, because we don't own a restaurant.

No. Most of our clients start from scratch. We handle the entire video production process - from strategy and scripting to filming and editing. We'll work with you to identify your unique selling points, craft compelling messages, and produce professional videos optimized for Meta's platform. If you do have existing video content, we'll audit it to see if it's suitable for ad campaigns, but most service businesses need fresh content specifically designed to convert cold traffic into warm leads.

Yes! But let's start with 3 at first. Sure, we could sell you a package that includes 12 video ads and make a lot more money, but advertising is an iterative process. When we first start working with a new client, especially a client who hasn't advertised before we are taking our best educated guesses on what messaging resonates with their ideal clientele. We find it more advantageous to test those 3 initial messages, and then iterate from those based on the data so that our next batch of ads is even more effective than the last.

We work primarily with service-based businesses in Colorado that have ticket values of $1,000+ and serve local customers. This includes HVAC companies, plumbers, electricians, lawyers, dentists, medical practices, fitness studios, home remodeling contractors, and similar businesses. The key factors are: you serve a defined Colorado geography, you can handle increased lead volume, and you have the capacity to follow up quickly. If you're a service business looking to grow in the Denver metro or Front Range, we can likely help.

We create the ads and manage the campaigns. Great ads without effective management is a waste of budget. If you ever want to internalize your ads management you can cancel our management fee at any time, we just ask that you schedule a meeting with us so we can walk you through the campaign structure so you don't accidentally sabotage our hard work.

Video is the ultimate pre-qualification tool. When someone watches a 30-60 second video explaining your services, pricing expectations, and process, then clicks through to contact you - they're already informed and interested. We're not just driving clicks; we're driving educated actions. Additionally, we set up advanced tracking so you can see exactly which videos, ad messages, and audiences generate your best customers. Over time, we optimize campaigns to attract more of your ideal clients and fewer tire-kickers.

We do not offer a guarantee. Our packages our priced to be low-risk for the businesses that we serve, and we are selective with the clients that we take on to ensure that we can provide value.

For Colorado service businesses, authentic video content works better than polished corporate videos. Show your actual team, real projects, and genuine expertise. The key is creating videos specifically designed for Meta's platform - short-form content (15-60 seconds) that stops the scroll and drives action. We produce videos that educate potential customers about your services while pre-qualifying them based on budget, timeline, and fit. This means the leads you get are already warm and informed, not tire-kickers.

Do you need to commit? No. Are there monthly payments? Yes.

What does that mean?

We're looking for clients who want long-term partnerships, but if the feeling isn't mutual you can cancel our monthly management at any time.

Our expertise is specifically in the Colorado market - Denver metro, Front Range, mountain communities, and Colorado Springs. We understand local consumer behavior, seasonal patterns, and what resonates with Colorado customers. While we occasionally work with select clients outside the state, our deep Colorado knowledge is what makes us most effective. If you're a Colorado service business, we're purpose-built for you. If you're elsewhere, we may not be the best fit.

Video advertising works exceptionally well for small-to-medium service businesses because you're competing on authenticity and local expertise, not massive budgets. Many of our most successful clients are owner-operated businesses or small teams serving their Colorado communities. The key is having a proven service, the capacity to handle new customers, and the ability to follow up on leads quickly. If you can fulfill on 10-20 new customers per month, you're likely a great fit regardless of current company size.

The most effective approach combines professional video content with targeted Meta advertising. Video allows potential customers to see your expertise and personality before they ever contact you, which pre-qualifies leads and builds trust. When paired with Meta's advanced targeting capabilities, you can reach Colorado homeowners and businesses actively looking for your services. We build complete customer acquisition systems that include video production, ad campaign setup, attribution tracking, and CRM automation - so you own the entire system, not rent it month-to-month.