The most effective approach combines professional video content with targeted Meta advertising. Video allows potential customers to see your expertise and personality before they ever contact you, which pre-qualifies leads and builds trust. When paired with Meta's advanced targeting capabilities, you can reach Colorado homeowners and businesses actively looking for your services. We build complete customer acquisition systems that include video production, ad campaign setup, attribution tracking, and CRM automation - so you own the entire system, not rent it month-to-month.

We are based in Denver, Colorado. We serve the entire front range of Colorado and beyond. If you're in Colorado, we can work together.

For Colorado service businesses, authentic video content works better than polished corporate videos. Show your actual team, real projects, and genuine expertise. The key is creating videos specifically designed for Meta's platform - short-form content (15-60 seconds) that stops the scroll and drives action. We produce videos that educate potential customers about your services while pre-qualifying them based on budget, timeline, and fit. This means the leads you get are already warm and informed, not tire-kickers.

Video advertising works best for service businesses with higher-value transactions and the capacity to handle increased lead volume. We typically look for businesses with annual ad spend of at least $10,000, products or services with customer lifetime value of $2,000+, and a team large enough to capitalize on a significant increase in leads (or the intention to scale).

Industries that see exceptional results include HVAC, plumbing, electrical, legal services, dental practices, medical aesthetics, home remodeling, and professional services where trust and expertise matter. If your business relies on local reputation, word-of-mouth, and demonstrable expertise - video advertising can accelerate your growth dramatically.

However, if you're a commodity-based service competing purely on price, or if you can't handle 10-20+ new customer inquiries per month, video advertising might not be the right investment yet. The best candidates are businesses ready to scale, able to follow up on leads quickly, and selling services where customers need to trust the provider before buying.

Every system we build is scoped to what your business actually needs. Some clients need full video production, campaign setup, attribution, and CRM integration. Others just need a piece of the puzzle.

You pay once. You own everything. No monthly fees to us, ever. Your only ongoing cost is ad spend to Meta, and you control that budget directly.

You can start with as few as 3 videos to test the market and validate your offer. We typically recommend beginning with a core set that covers your main services, customer objections, and unique value proposition. As campaigns run and we gather data, we'll identify which messages resonate and produce additional videos strategically. The goal isn't quantity - it's creating the right content that converts browsers into buyers for your specific Colorado market.

Our turnaround time is dependent on how busy we are and how long our backlog is. It's always best to reach out to us as early as possible, especially if you're planning a holiday campaign or any other seasonal campaign! Our turnaround time is also dependent on how quickly we can get our clients on-boarded. We require payment in full prior to our Ad Performance Audit meeting, and we require that meeting to be scheduled prior to our production date. If you're working on a deadline we're great at expediting and pushing you along to make sure we get what we need to hit that deadline.

Most service businesses see initial leads within 2-3 weeks of campaign launch. However, real optimization happens over 90 days as we gather data, test variations, and refine targeting. The first month is about learning what messages resonate with your Colorado audience. Month two focuses on improving cost per lead. By month three, you typically have a dialed-in system generating consistent, qualified leads. Unlike traditional marketing, you'll see exactly where every lead came from and what it cost you.

Our Essential Minerals Package is tailored to creating inorganic content, but we highly recommend supplementing by posting organic content to your socials as well. We're happy to talk about producing organic content for you as a separate service. We have a lot of experience producing organic content for our clients.

At this time, it's not a service we offer as a standalone because we find it to be ineffective on its own, but combined with a great ad campaign organic content can take your ad performance to the next level! This is because many viewers will engage with the rest of your profile after seeing an ad, so having high-quality organic content is a great way to increase the likeliehood of a conversion.

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Traditional agencies rent you their services month after month. We build systems you own. When we're done, you have professional video assets, a proven ad campaign structure, tracking systems, and CRM automation - all of which you control. You're not dependent on continued monthly payments to keep leads flowing. Additionally, we focus exclusively on customer acquisition for Colorado service businesses, not brand awareness or vanity metrics. Every dollar spent is tied to measurable business results.

No relation to the famous BBQ restaurant. We've heard it's great though! If you're thinking about emailing us to sell us janitorial services for our restaurant, furniture for our restaurant, marketing for our restaurant, or anything else related to our restaurant, please don't, because we don't own a restaurant.

No. Most of our clients start from scratch. We handle the entire video production process - from strategy and scripting to filming and editing. We'll work with you to identify your unique selling points, craft compelling messages, and produce professional videos optimized for Meta's platform. If you do have existing video content, we'll audit it to see if it's suitable for ad campaigns, but most service businesses need fresh content specifically designed to convert cold traffic into warm leads.

Sure! But if this is your first time working with us, let's start with just 3 ads to get acquainted with each other. We find it's best to start with a smaller package for new clients so that we can make sure we're on the same page before we produce more content. Once you've done a shoot with us, we're happy to scale up deliverables for an additional fee.

We work primarily with service-based businesses in Colorado that have ticket values of $1,000+ and serve local customers. This includes HVAC companies, plumbers, electricians, lawyers, dentists, medical practices, fitness studios, home remodeling contractors, and similar businesses. The key factors are: you serve a defined Colorado geography, you can handle increased lead volume, and you have the capacity to follow up quickly. If you're a service business looking to grow in the Denver metro or Front Range, we can likely help.

We do both, but with a key difference from traditional agencies: transparency and flexibility. Unlike national marketing agencies that lock you into long-term contracts and keep you in the dark about your ad account, we give you full access to your Ads Manager from day one. You can see every dollar spent, every metric, and every result in real-time.

Our ad management service is designed to get your campaigns launched properly and optimized during the critical first 30 days. We only require one month of management to prove the system works. After that, you can choose to continue management month-to-month, take it over yourself, or hand it to an in-house team member. There's no long-term commitment because the system we build is yours - not ours.

Many clients choose to manage their own ads after the initial setup because we've built the campaigns to be straightforward and data-driven. Others prefer ongoing support as they scale. Either way, you're never locked in, and you always maintain complete control of your ad account and budget.

Video is the ultimate pre-qualification tool. When someone watches a 30-60 second video explaining your services, pricing expectations, and process, then clicks through to contact you - they're already informed and interested. We're not just driving clicks; we're driving educated actions. Additionally, we set up advanced tracking so you can see exactly which videos, ad messages, and audiences generate your best customers. Over time, we optimize campaigns to attract more of your ideal clients and fewer tire-kickers.

We do not offer a guarantee. Our packages our priced to be low-risk for the businesses that we serve, and we are selective with the clients that we take on to ensure that we can provide value.

No. We structure our work as one-time investments because we believe in building systems you own, not dependencies. You pay once for video production, campaign setup, and system integration. After that, the only ongoing cost is your ad spend directly to Meta (which you control). If you want additional videos or campaign optimization support later, we can discuss that, but there's no mandatory monthly retainer. You own your customer acquisition system.

Our expertise is specifically in the Colorado market - Denver metro, Front Range, mountain communities, and Colorado Springs. We understand local consumer behavior, seasonal patterns, and what resonates with Colorado customers. While we occasionally work with select clients outside the state, our deep Colorado knowledge is what makes us most effective. If you're a Colorado service business, we're purpose-built for you. If you're elsewhere, we may not be the best fit.

Video advertising works exceptionally well for small-to-medium service businesses because you're competing on authenticity and local expertise, not massive budgets. Many of our most successful clients are owner-operated businesses or small teams serving their Colorado communities. The key is having a proven service, the capacity to handle new customers, and the ability to follow up on leads quickly. If you can fulfill on 10-20 new customers per month, you're likely a great fit regardless of current company size.

Video ads consistently outperform image ads on Meta platforms because they command more attention and communicate more information in less time. Facebook and Instagram prioritize video content in their algorithms, giving video ads better organic reach than static images. More importantly, video allows potential customers to see your personality, expertise, and actual work - building trust before they ever contact you.

For Colorado service businesses, video ads typically achieve 2-3x higher engagement rates and 40-60% lower cost per lead compared to image-based campaigns. This is because video pre-qualifies prospects by answering their questions upfront, so the people who click through are already informed and interested. Static images can't communicate your unique value proposition nearly as effectively, which means more wasted ad spend on unqualified clicks.

The key is creating video content specifically designed for Meta's platform - short-form (15-60 seconds), mobile-optimized, and designed to stop the scroll in the first 3 seconds. Generic corporate videos or YouTube content rarely performs well as paid ads.

Not necessarily, but it helps. For service businesses, putting yourself or your team on camera builds trust and differentiation - people buy from people they know and like. However, we've created highly effective video ads using b-roll footage of work being done, customer testimonials, before/after shots, and voiceover narration without the business owner ever appearing on screen.

That said, owner-operated service businesses typically see 30-50% better performance when the owner appears in at least some of the video content. This is especially true for high-trust industries like legal, dental, medical, and home services where customers want to see who they'll be working with. You don't need to be a polished on-camera talent - authenticity beats production quality every time.

If you're camera-shy, we can start with b-roll-heavy content and gradually introduce you on camera as you get more comfortable. We've worked with hundreds of service business owners who were initially hesitant about being on camera, and nearly all of them found it easier than expected once we started filming. The goal is to showcase your expertise and personality, not to win an Oscar.

For most Colorado service businesses, we recommend starting with a minimum of $1,000-$1,500 per month in ad spend to Meta. This budget allows the platform's algorithm to gather enough data to optimize delivery and find your ideal customers. Spending less than $1,000/month often results in insufficient data for meaningful optimization, which means higher costs per lead and inconsistent results.

However, the right budget depends on your customer lifetime value and capacity. If your average customer is worth $5,000-$10,000 (common for HVAC, plumbing, legal, dental), you can afford to pay more per lead, which means you can scale your ad budget more aggressively. Businesses with lower ticket services may need to start smaller and scale as they prove the economics work.

The key is thinking about ad spend as an investment with measurable ROI, not a marketing expense. If you're spending $2,000/month and generating $20,000 in new customer revenue, that's a 10x return - and you should probably increase your budget. We help you track these numbers precisely so you know exactly what you're getting for every dollar spent. Unlike traditional marketing, there's no guessing.

Because we believe you should own your customer acquisition system, not rent it. Monthly retainers create a dependency - if you stop paying, the leads stop flowing. We build systems you own outright: professional video assets, proven ad campaigns, attribution tracking, and CRM automation. Once it's built, it's yours. You control it, you understand it, and you're not locked into perpetual payments.

Traditional agencies charge $2,000-$5,000/month because their business model requires recurring revenue. They're incentivized to keep you paying indefinitely, whether the results justify it or not. We're incentivized to build something that works so well you want to come back for more videos or expansion into new markets - but you're never trapped.

Your only ongoing cost is ad spend directly to Meta, which you control through your own ad account. Want to pause campaigns for a slow season? Do it. Want to increase budget during peak season? You can. Want to hand it off to an in-house team member eventually? The system is yours to manage. This model only works for businesses we can truly impact, which is why we're selective about who we work with. But for the right service businesses, it's a far better investment than years of retainer payments.